It’s Inspiration Sunday and I’m inspired by the challenge on Project Runway

By on September 16th, 2013
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Flower inspired by Belk logo
free machine embroidery designs

If you have been reading this blog a while you probably know that I love, love, love Project Runway.  Did I mention that I love it? Anyway – this past week the challenge on Project Runway was to design a look for the “modern southern woman.”  Where the heck did that idea come from?  Well – the sponsor of the episode was Belk – an on-line retailer whose tagline is “fashion for the modern southern woman.”

Naturally the hip city slicker designers were perplexed, but the two Southerners thought they had the challenge in the bag.  But what do you know – (spoiler alert) – the Southerners ended up in the bottom.  If you really want to know more about the episode – check out the recap.  (By the way – I totally agree with the writer of this recap – I loved Helen’s look. She was not one of the top looks.)

Naturally the episode had the exact outcome producers were hoping for – at least it did for me.  I immediately wanted to know more about this Belk company.  Who are they and how do they define the “modern southern woman?”  I had to go check out the Belk site.

While I am not super inspired by the clothes on the site (kind of old lady in my opinion… is that what they think Southern means??)  – I do love their logo! I think a design with overlapping leaves that form a full flower could be super cute.  So I mocked it up.  What do you think?  Funny how when you are looking for something you find something much much better.

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