What is the best embroidery digitizing service?

By on August 26th, 2019
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embroidery digitizing service

One of the most common questions that comes up in my embroidery groups and forums is: “what is the best embroidery digitizing service?” I am actually amazed that this keeps popping up again and again because the same handful of digitizing services are always recommended. So, I thought it might be helpful if I put together a list.

Then, it dawned on me that perhaps people new to embroidery might be wondering why you would even need a digitizing service in the first place when there are plenty of cute embroidery designs available online. Allow me to explain…

Why would I need an embroidery digitizing service?

If you are running an embroidery business or thinking about running an embroidery business, you may have envisioned embroidering burp cloths and back to school t-shirts. That’s fine. But guess what? There is a huge need for corporate embroidered sportswear, and you will inevitably get asked to do exactly that.

Embroidered corporate gear is very pervasive. In a lot of workplaces, a polo shirt with a logo stitched above the left breast is often worn as an acceptable casual day outfit. Some workplaces even have embroidered logos on their uniforms. Visit any trade show and you’ll see employees working in booths with branded, embroidered gear. Even sports teams and schools often want embroidered items for their organizations.

Why would I want to embroider corporate polos?

For the owner of a business that provides embroidery services, this is actually a good type of customer to land. This is because companies generally have bigger budgets than individuals. Also companies and organizations who want embroidered items will likely need more in the future. So, they represent potential ongoing revenue.

In addition, corporate customers are typically easier to deal with. If you are selling custom embroidered items to individuals, you have likely already encountered the high maintenance mom who has a million requests for the one birthday t-shirt, and of course needs it right away! These painful customer also tend to be the ones who have issues with the finished product and demand a refund or a fix.

On the other hand, if you get a job to embroider a company’s logo on 100 shirts, once the sample is approved, it’s full steam ahead. And there less likely to be a rejection when you deliver the final product. Plus 100 shirts pays A LOT better than 1 lousy birthday t-shirt.

However, unlike a cute birthday shirt where the design can be bought from a variety of different companies, a logo is custom. It must be provided by the customer and then converted into a format which can be stitched out on an embroidery machine. And, this conversion process is not done with a press of a button. It must be digitized, which is why you would need an embroidery digitizing service.

Before a logo can be stitched, it must be digitized.

Company and organization logos are typically created in a vector-based drawing program. Vector graphics are ones that are stored in the computer as mathematical equations. The benefit of vector-based graphics is that, because they are stored as a mathematical equations, they can be recreated at any size and look crisp and clear. Logos are created as vector graphics so that they can be printed at a very small scale (like on a business card) as well as very large scale (like on a billboard).

Vector based graphics are frequently created in Adobe Illustrator and saved as .AI format or sometimes the more generic .EPS format. Either way EPS and AI are NOT the file formats embroidery machines read and interpret.

In order to be stitched out on an embroidery machine, a logo must be converted to a embroidery file format. This is because embroidery files contain more information than vector files, for example, stitch order, thread color and stitch density.

While some digitizing software touts their ability to “auto digitize,” the results are often sub par. The computer doesn’t often make the best decisions regarding all the factors affecting a embroidery file. But, a masterful digitizer is trained to make these choices.

Companies and individuals who offer an embroidery digitizing service.

Speaking of masterful embroidery digitizers, where do you go to find them? There are many companies and individuals that offer digitizing services. The following providers are mentioned and praised most frequently in my Facebook groups.

(Full disclosure: Because I do my own digitizing, I have not worked with all of these companies. They are simply recommendations from the embroiderers I know with some comments that they have posted about them.)

What should I tell the digitizing service about the graphic I want digitized?

If you need to get a logo digitized, the digitizing service will have some questions for you before they can even give you a quote.  The biggest factor that will affect price is the complexity of the design.  Logos are pretty straightforward. Photo-realistic images are more complex and therefore more expensive.

Once you have settled on a price, you will also need to tell the embroidery digitizing service provider:

  • The final size you will need the design to be.
  • The file format you need in order to stitch it out on your machine.
  • The object that it will be stitched on.  (Different types of clothing/accessories require heavier or light stitch densities.)
  • How soon you will need it. Quick turnarounds may increase your price.

What should I expect to pay for embroidery digitizing service?

The price you pay to have a logo digitized really depends on complexity and the size of the company providing the embroidery digitizing service. Typically, prices range from $5 – $25.

I have digitizing software. Can I do it myself?

Fortunately most corporate logos are comprised of simple geometric shapes and modifications to letterforms, so they are not the hardest graphic to digitized. A logo would be quicker and easier to digitize than a photorealistic design.

I’ve digitzied some logos myself and have been pleased with the results.

If you do digitize the logo yourself, be sure to test stitch it at the actual size on a material similar to the material of the garments the customer wants you to embroider.  You may want to stitch it out at different densities to decide which looks best. Once you have a sample stitched out, show it to your customer for approval prior to proceeding.

Well, there you have it.  I hope I’ve shed some light on embroidery digitizing services and you have found some of this information useful.  Now, go out there and get some corporate customers!  Happy Stitching!

Julie

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3 thoughts on “What is the best embroidery digitizing service?

  1. I need our school logo digitized, is this something you can do?

    1. Hi! I’m flattered but it’s not really my jam. I would reach out to one of the people on the list.

  2. Julia thank you so much for taking the time to explain all this. I’m trying to grow my business. This really helps to understand the process. Thank you so much for the list above.

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