How to digitize a logo using SewArt

By on June 23rd, 2020
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how to digitize a logo for machine embroidery using sewart
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Whether are not you do embroidery for a hobby or a business, its only a matter of time before someone asks you to stitch out their logo on some apparel. Once you know your embroidery machine, the stitching part is not the problem. The only challenge is figuring out how to digitize a logo.  

Many people assume that a logo can be converted to an embroidery file in the click of a button, i.e. exporting it into a different file format.  What they don’t realize is that embroidery files contain entirely different information than graphic files. Therefore, converting a logo to an embroidery file is not an automatic process. You must use digitizing software to do the conversion. 

Choosing an embroidery digitizing program

There are many different options when it comes to choosing a digitizing program. And, the price for the software ranges from less than $100 to more than $1000.  My advice is that – if you are new to embroidery and just want to dip your toe in the digitizing water, then I would stick to the programs on the lower end of the price spectrum. This is why I am a big fan of SewArt digitizing software. It allows you to do some basic digitizing without the huge monetary investment. 

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Why you should digitize a logo with SewArt

SewArt is one of the least expensive digitizing programs you can buy. And, you can actually download it for free and try it out for 30 days. During this trial period you can even create some real embroidery designs! If you want to try to digitize a logo, I would definitely start with the trial version of SewArt and see what you can do. 

What makes logos different from other types of images

Logos are typically vector based images. They are different from pictures you see on the web or take on your smart phone (which are called pixel-based images). A pixel-based image, like a JPEG, is comprised of pixels, and there are a finite number of pixels in every image. If you scale one up really big, it’s going to start to look grainy and you can see the individual pixels.

pixels are visible when you scale up a pixel-based image
When you scale up a pixel-based image, you will eventually see the individual pixels that make up the image.

Vector-based images are different from pixel-based images because the computer stores them as mathematical equations. So, you can scale one up and it’s always going to look nice and crisp and clear. Because logos are typically comprised of solid colored letters and shapes, it makes sense to create them in a vector-based drawing program (most commonly Adobe Illustrator).  

EPS version of logo to be digitized
This is my friend’s logo for her company, Henry Architects Taos ( I have the EPS version of the logo open in Adobe Illustrator.

The advantage of importing vector-based logos into SewArt

A typical, generic vector-based format for logos is EPS.  But, an EPS file won’t import into SewArt. Of course, we could just convert that EPS file into a JPEG image and then import the JPEG into SewArt. But, it really doesn’t make sense to go that route because a vector-based images has special properties when it gets imported into SewArt. Therefore, what you need to do is, convert the EPS file into another vector-based file format that SewArt understands, which is SVG.

Importing a JPEG logo into SewArt

To make it abundantly clear why the vector-based version of the logo imports better into SewArt than a JPEG. Let’s just first import the JPEG version of the logo into SewArt and see what happens.  You can see that even though you and I see the logo as black and white, SewArt sees hundreds of colors.  SewArt doesn’t know the difference between this pixel and that pixel and so you would have to go through the process of merging similar pixels together and reducing the colors so that you can base stitch areas on the different areas of color. I demonstrate this process in my previous post about how to convert JPEG images into embroidery files using SewArt. 

importing a JPEG image into SewArt

Preparing a vector logo for importing into SewArt

A vector-based version of the logo will behave a little bit differently than the JPEG (in a good way). SewArt will be able to see different areas of color so you will not have to clean it up as you would a JPEG. But the problem is that you cannot import an EPS file into SewArt. You need to first convert it to an SVG.

A good website to use for this type of file conversion is: All you have to do is select the EPS file from your hard drive, then select the format you want to convert it to (SVG). Finally, you just select the convert button. The site will then generate a new SVG version of the file for you to download.  

Use Zamzar to convert your EPS file to an SVG fie

Importing a vector logo (in SVG format) into SewArt

Once you have successfully converted your file, you are now ready to open it in SewArt. You will notice that when I opened my SVG file in SewArt, I no longer had the option to Merge Colors. This is because SewArt is only seeing one color – which is great! We can move right into assigning different stitch areas which allows us to turn our graphic into an embroidery file. 

Opening an SVG file in SewArt

Converting each shape to a stitch area in SewArt

In SewArt, I simply selected each of the shapes of my logo and assigned a fill stitch and an outline to each. I then exported the file as an EXP file (the embroidery file format my machine reads) and loaded it onto my machine. 

Assigning stitch areas in SewArt and preparing a file for embroidery

Stitching out the digitized logo

I couldn’t end this post without showing you how this digitized logo turned out. You can see that in SewArt I filled the shape and I also created an outline around it to give it a bit more definition.  Not bad for a trial version of an inexpensive software, huh?

digitized logo created in SewArt embroidery software
Stitched out digitized logo.

Good luck, embroidery friends and happy stitching!

Need some extra clarity on how to digitize a logo in SewArt? Check out my video tutorial. 




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